About this community

Serious, effective marketing to help your startup.

Attract more of the right customers. Attract fewer bad customers. Keep the good customers for longer. And build customer value.

Which of these 5 Startup Marketing Myths are Harming Your Business?

Myth 1: “Marketing is easy and not that important”
Fact: Nothing starts in business until a sale is made. And nobody stays in business without a solid marketing system. Until you’re marketing your products and services effectively, your “startup” is just an expensive hobby…

Myth 2: “Marketing is an expensive luxury you can afford after your startup is successful”
Fact: Marketing brings in money. Everything else is a cost. If you rely on hard, manual labor to get users and customers then you’ll probably have to quit long before your startup becomes a successful business. Why not get serious about marketing now?

Myth 3: “You need lots of money for marketing. So if you have a self-funded startup you shouldn’t even try”
Fact: It costs nothing (or almost nothing) to change the words on your website and in your emails. But just changing the words can often give you a 100-200% increase in response. And that can sometimes mean 4 or 5 times more profit because your costs don’t usually rise in direct proportion to your gross income.

Myth 4: “I can’t market effectively because I don’t have a team! My startup is just me.”
Fact: Many 1-person startups and businesses market themselves very effectively. Technology helps a lot, as long as you understand the fundamentals of marketing. You can use technology to “multiply your effort”. In fact, a great definition of marketing is “Selling multiplied through media”. For example, you can have a sequence of emails sent out automatically to anyone who registers on your website. This will market for you, even when you are asleep.

Myth 5: “The best way to learn marketing is to hang out at startup community events and copy what other people are doing”
Fact: Startup community events are full of wannabes who think they have a business just because they have a website and some business cards. If you copy people who are not measuring, testing and tracking their marketing then you’re just wasting your time and money. They don’t know if their marketing is working – and neither do you.

If you're serious about building a real business then join us now.

Past events

Tuesday, April 21, 2015
5 participants
Tokyo Shibuya Shibuya Hikare main entrance (1F)
Saturday, March 28, 2015
8 participants
Tokyo Shibuya Shibuya Hikarie